Real Estate Farming
Why Real Estate Farming Beats Everything Else
Real estate farming is the only strategy that turns a single neighbourhood into a predictable, decade-long listing machine. Instead of chasing expensive online leads that have a 2%-4% Conversion ratio, you pick one area of 2,500–5,000 homes with good turnover and make yourself the only agent those homeowners ever see or think about. You do this by showing up consistently with value, monthly newsletters, free home evaluation flyers, Just Listed and Just Sold Flyers, and the occasional doorknocking or cold calling. Over time, residents stop thinking “I need an agent” and start thinking “I’ll just call YOU, they know this area better than anyone.”
The magic happens around month 6–12: the phone starts ringing without you doing anything extra. One well-farmed neighbourhood can deliver 15–20 listings a year on autopilot, and the cost per listing drops to almost nothing while your market share climbs to 15–30%. Paid ads and random sphere calls can’t compound like that, they die the day the you stop chasing them. Farming is slower to start, but once it’s rolling, you own the area and that client for life.
Our Process
Sneak Peek: Our Flyer Templates
